Zero30: Navigating our way to a cleaner energy future

Saint John Energy to lead unprecedented effort to map a path to net zero by 2030

By Ryan Mitchell, May 24, 2023 (Full NRCan Media Release)

In keeping with our commitment to leadership in environmental sustainability, Saint John Energy is developing a roadmap to achieving net-zero emissions by 2030.

We are calling this initiative Zero30.

We are embarking on this journey knowing that doing all we can to reduce greenhouse gas emissions is critical – for our city, our province and our planet.

With nearly $4 million in funding from Natural Resources Canada and working with leading partners across the nation and abroad, Zero30 will be an effort unlike any other we have undertaken.

This initiative is all about the art of the possible. It will help us determine what it would take for us to reach net zero by 2030.

We know that reaching net zero itself on that timeline will be a challenge.

Challenge ahead of us

The very first step will be mapping out how we might do that. That is the challenge before us today with Zero30.

The very first step will be mapping out how we might do that.

We do this knowing that net zero – achieving a balance between the amount of greenhouse gases emitted into the atmosphere and the amount removed – is the most pressing effort being pursued to mitigate climate change.

As set out internationally in the Paris Agreement on climate change, countries around the world are striving to reach net zero by 2050 in a bid to limit global warming by 1.5 degrees Celsius above pre-industrial levels.

In order for Canada to reach that goal, the federal government has mandated that electricity companies achieve net zero by 2035.

Starting on solid footing

For the last two years, Saint John Energy has embraced a vision to be a national utility leader in the transition to net zero. This is why we have set our sights on 2030.

We also believe that a rigorous, proactive and well-planned strategy is critical to success.

New Brunswick's electricity supply is already among the cleanest in the world

Zero30 will be that strategy.

Under this initiative, from today through 2025, we will build a roadmap to how we might reach net-zero emissions in our operations. We will do so across three fronts:

  1. achieving an even cleaner energy supply,

  2. planning for a future with a significantly greater demand for electricity,

  3. and innovating with our customers.

We start on the journey with solid footing. New Brunswick's electricity supply is already among the cleanest in the world, with an impressive 80 per cent of our electricity coming from non-emitting sources, including hydro, wind, and nuclear-generated electricity from the Point Lepreau Generating Station.

A cleaner energy supply

At Saint John Energy, we will satisfy an additional 15 per cent of our supply requirements with clean energy with Burchill Wind, a 42-megawatt wind farm – the first utility-scale wind farm in the history of Saint John. The 10-turbine site in Lorneville, owned by Natural Forces and Neqotkuk, is set to deliver.

We will work in collaboration with NB Power and leading partners across the country and around the world.

That leaves us with finding ways to cover the remaining requirement – plus the expected escalation of demand into the future. This could mean embracing new renewable energy projects, energy storage, as well as ways to store or remove carbon.

With Zero30, we will work in collaboration with NB Power along with leading partners across the country and around the world to find the solutions and the best way to implement them.

A future with more electricity

Saint John Energy maintains one of the most affordable and reliable grids in Canada and we are working hard to prepare for that escalation in demand. Anticipating future needs, we developed a smart grid to improve efficiency and to handle the added complexity.

A key component of Zero30 will be laying out how and where our grid will need to evolve.

Still, to meet the additional demand, we will need to physically build out our grid. A key component of Zero30 will be laying out how and where our grid will need to evolve so we can strategically prioritize our investments in the system.

Helping our customers

As we map our way to net zero by 2030, we will be exploring ways in which we can help our customers do the same. This will include looking at what leadership role we should play with innovations in EV charging, energy efficiency, in renewable energy options such as rooftop solar, in home comfort and in energy efficiency.

Like any bold and aspirational goal, achieving net zero will be a true community effort.

Zero30 will not end with a long and exhaustive report that sits on a shelf. Instead, it will be a dynamic roadmap, modelling various scenarios and potential actions as we make progress in creating a greener energy future.

As innovation happens, as the environment around us starts to change, and as we’re confronted with various opportunities and challenges, those will be reflected in our Zero30 modelling and forecasts. The roadmap will be continually updated as we navigate the way.

Like any bold and aspirational goal, achieving net zero will be a true community effort.

We will be seeking input and ideas from the community and stakeholders through surveys and in-person gatherings. Those ideas will be essential for plotting the course forward with Zero30.

Spurring new opportunities

It is important to underscore that achieving net zero isn’t about doing without – or, at least we don’t see it that way.

We see it as a journey that will spur new opportunities. The move to cleaner energy will require innovation and action that will boost our local and provincial economies, spurring new technologies, new companies, new ideas and new approaches.

We see it as a journey that will spur new opportunities.

Our vision is to be a national utility leader in the race to net zero. And plotting out the Zero30 roadmap – illuminating the different routes to reaching net zero – is the first step to ensuring success and the benefits that will flow from it.

When 2030 arrives, will Saint John Energy have achieved net zero?

Much depends on our success, including efforts outside our own. It’ll depend on how quickly technology progresses. It’ll depend on the cost-effectiveness of the options that Zero30 maps out. It’ll depend on what commitments we can secure.

But we’re determined to try, believing that nothing is impossible.

We invite you to join us on the journey.


Ryan Mitchell is President & CEO of Saint John Energy.

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